While Art Director at Collins, Waters & Bridgman Integrated Marketing, I was tasked to layout the 2007 Spring Newsletter. Before diving into that project, however, I worked with copywriter Devon Hoff to create a new ‘tagline’ for the firm: identify. implement. ignite. Next, I created a new look for the firm with new type choices and the use of a brighter, bolder yellow. Then, the identity makeover was applied to business cards, letterhead and the 2007 Spring Newsletter, of course. Finally, the printed piece — which was folded in a slightly different way than previous newsletters — was mailed to clients and used as a timely promotion to solicit new business.The new look has been praised both internally and by many clients.

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